BrightOwl is a strategic partner that helps professionals with valuable expertise build and scale profitable online courses. They translate your knowledge into a powerful, automated, and scalable program, allowing you to focus on making an impact and growing your business without getting bogged down by endless sales calls or complex technical systems.
The opportunity
The founders, Kjeld and Joep, had already created a logo, a color palette, and a website for BrightOwl themselves, but they recognized the need for a stronger brand to support their future growth. The core opportunity was to build the brand from the ground up, as they lacked a clear mission statement and defined values to guide their visual identity.
What we did
We began with a comprehensive kick-off session to define the brand's fundamental elements. By exploring their "why" and core values, which had not been formally established, we laid the groundwork for a truly authentic brand identity. This process was essential to ensure that every visual and strategic choice we made would genuinely reflect their purpose and mission.


