Client
Opinio
Year
2024
Work
Brand Identity

Opino is a trusted advisor that provides independent advice for sustainable energy solutions. With the mission to make the energy transition fairer and smarter, they help individuals and households make their homes more sustainable

The opportunity

The founder of Opino wanted their brand identity to fully reflect the trustworthy and reliable service they provide. The goal was to create a visual identity that communicated confidence, transparency, and expertise in the sustainable energy sector.

What we did

We worked closely with the founder to understand their vision and core values. By focusing on the key brand attribute of "trustworthy," we began a comprehensive brand revamp. This process included a complete redesign of the logo, followed by the careful selection of a new color palette, typography, and visual patterns that all worked together to create a cohesive and professional look.

The outcome

The result is a strong and unified brand identity that perfectly matches Opino's mission. The new logo, along with a thoughtfully chosen set of colors, fonts, and patterns, now clearly communicates the company's commitment to reliability and independent advice, building trust with every client interaction.